I’m not a big fan of purchasing leads. Why?

1. Although these can be high quality leads, they are never exclusive and are almost always sold to two or three other distributors from other network. If you don’t call back fast enough, someone else will have contacted them already. And there’s always the possibility that this person burnt this prospect about the business by being unprofessional, arrogant, and pushy. You can turn this around if you’re good, but chances are slim.
2. These leads are generated by publishing capture pages (ad pages if you prefer). The prospect reads the page, and submits a form to learn more about the opportunity. You never know what the capture page looked like or what is the message that the prospect read.

I prefer publishing my own capture pages to generate my own leads. It’s a bit more work, but definitely worth the trouble! The leads that are generated are 100% exclusive, and I control the message on these pages. So when I call my prospects back, I know exactly what that prospect read.

If you lack the technical skills to put everything together, there is a turnkey solution out there that will help you get started unitl you’re ready to do everything from scratch: http://www.ezleadcapture.com.

For $17.95/month (no contract required), you get access to a wide variety of templates that are very easy to customize. If you know how to use Word, you’re in business. The monthly subscription also includes a decent autoresponder and a back office to manage your capture pages and the leads that are generated by them.

Do not hesitate to share your experiences and/or comments with us

A lot of good people are missing a great opportunity to start their own business because they don’t understand what network marketing is really about.

I’ll be publishing a series of three videos that will clarify a few things… Enjoy!

Wow! It’s been more than a year since I’ve written anything! You know what? I have no excuse!

If you just started your home based business or if you’re planning to, proper education is paramount! Like any other profession, you need to educate yourself to be successful and make the right moves to get results.

A lot of great books and audiobooks are out there. But building a good library can be expensive, especially when you’re getting started. Remember, the goal when you’re in business et to make more money than you spend - so every penny counts!

So here’s my recommandation to you (drum roll please!): YOUR LOCAL LIBRARY!

Seriously, get there, get a card if you don’t have one already and start browsing! I’ll post a list of my favorite books in my next post, so stay tuned! 

And please, do not hesitate to post!

Here’s something I received from Tim Sales that we tend to forget because we’re so passionate about our industry. By the way, I can’t recommend you enough to sign up to receive his free newsletter at Brilliant Exchange…

From Tim Sales:

A friend of mine told me a funny story about a conversation he overheard at Christmas dinner between his two brothers. It reminded me of how people often respond to Network Marketing Opportunities, so I wanted to share it with you.

One of my friend’s brothers is a pastor…and his other brother is a bona-fide “know it all”…who suffers from a “mouth in gear…brain in neutral” problem!

The pastor has led a fairly large, growing church for about 15 years. At Christmas dinner, the conversation came around to how the church was going to handle the growth in 2008.

He began to explain that he and the other church leaders had done months of research – and now they were considering some unconventional methods to deal with their growth.

He described how other churches in similar situations had tested these new methods with fantastic results and…

…that’s when the other brother - “Mr. Know-It-All” - chimes in…

“It’ll Never Work”

Now, keep in mind that Mr. Know-It-All hasn’t even darkened the door of a church for years!

And yet, he has the nerve to interject his (totally unqualified) opinion!

“No offense” says the Pastor to Mr. Know-It-All, “But…I’ve been doing this for a living for 15 years…wouldn’t you agree that I know a little MORE about churches than you?”

…and that’s when Mr. Know-It-All butts in - with a dismissing wave of his hand…”Ahhhh…if I was goin’ to your church, I wouldn’t like it. It ain’t gonna fly.”

Can’t you just see the Pastor about to “lose his religion”, jumping across the table to pound some sense into his big brother?”

Some Prospects Will Never Listen to You…
But They WILL Listen To An Expert They Respect

Mr. Know-It-All shut the idea down - not because it wasn’t a valid idea – but because it was being presented by his younger brother. Have you experienced this kind of reaction when presenting your business?

The Sure-Fire Cure For a Know-It-All

So what’s the best way for YOU to present your opportunity to people who know you a little “too well” and even those who don’t?

Are you ready for the surprising answer?

>>> DON’T <<<

That’s right. The key is - DON’T present your opportunity… instead let someone with credibility present FOR you.

I want to wish everybody a Happy New Year! I hope 2008 will be a GREAT year for all of you.

I’m sure you noticed by now that I’m a big fan of Tim Sales. Tim just published a new web site called First Class MLM. This is an amazing tool for those of you building the business. And it’s FREE! I cannot encourage you enough to bookmark this great web site and USE it!

What Is First Class M.L.M (from Tim Sales)?

Currently, when you show your prospect M.L.M they will often go to Google and type in “M.L.M” or “network marketing” and press the enter key. The first several sites that are presented are anti-M.L.M sites. In case you’re unaware, for every subject on the Internet there are those who are against that subject - these people are called “anti-{subject}.”

Often your prospects do not realize that there is an “anti” group for every subject. They just click on the first few websites and read negative comments about M.L.M. Those prospects rarely call you back or return any of your calls - so you never know what happened to them. If you do reach them, they are appalled that you are trying to get them into a “scam.” Frequently prospects will simply reply via email to you with a link to one of the anti-M.L.M sites. This causes you to go to the site and read it. Now you have that negative sentiment running around in your head. If this hasn’t happened to you… it’s probably happening to your downline.

I’ve been working for the past year to create a website to solve this problem for everyone. FirstClassMLM is a site that helps a person research the truth (good and bad) about M.L.M. Here’s my vision(s) of the way you will use it.

A prospect emails you a link to an anti-M.L.M site - you reply to them with a link to FirstClassMLM.com

Your downline comments to you about “all the negativity on M.L.M” on the Internet - you tell them to go to FirstClassMLM.com

Your family cuts you down for being in M.L.M - you say, “There are slimy hotels and first class hotels like the Ritz Carlton - same with M.L.M - go to FirstClassMLM.com”

When a person types in “M.L.M” into Google, one of the first sites they see is FirstClassMLM, thereby never getting that “negative view.”
That last vision (d) requires your help; let me explain.

How do the “anti-M.L.M” sites get to the top of a search at Google? Few people know this answer. Most people think it’s because “the sites at the top are the most popular websites.” Not true. I’m going to briefly explain one of the primary ways Google decides “who’s at the top” of their search pages.

The people who work at Google know they can’t correctly guess the industry experts in EVERY industry. Their view is that only the people in the industry can determine who the leaders are for their industry. Therefore, Google looks to see which websites [in each industry] have the most websites linking to them. Yes, I said that correctly. You see, their view is that if a website has great content, then many people will go to that site… plus, people who own websites about that industry will LINK to the site that has the greatest content.

You may recall being on a website and seeing a menu tab or link somewhere that reads, “Resources” or “Other links.” Then on that page there are several links to other websites within the same industry. This is an example of how websites link to other websites they think have valuable content.

Another way to link to a site is called a contextual link. This is a less obvious link. That is, in a paragraph within a website it will read something like, “…as the article here states, M.L.M was proven not to be a pyramid.” This is a less obvious link because it’s buried inside an article.

Another type of link is a graphic link. This is where you use a graphic (image) on your website and make the graphic (or part of it) a link. In other words, all or part of the image can be a link to another website, yet it’s not obvious unless you hold your mouse over the image and the cursor changes into a little pointing hand. This can be done in such a way that most would not know there’s a link there.

Regardless of which type of link is used, this is how we (as a team) beat the anti-M.L.M group because this is one of the main ways Google and other search engines determine which sites are at the top of their search engine.

The reason the anti-M.L.M websites have the highest positions in the search engines is NOT because they’re the most popular, but because several people (a handful) have written anti-M.L.M articles and have linked to other anti-M.L.M article websites. This makes it appear that there are more people against M.L.M than for it!

If we are to change the perception of the M.L.M industry on the Internet it will only happen if WE work together to get one or two sites to the top of the search engines so that when a prospect searches for M.L.M, they go to a neutral site (not anti-M.L.M and not hype M.L.M). Right now, they will either find an anti-M.L.M site, a competing distributor’s site or a hype-M.L.M site. None of these are desirable if we want to change the perception of the industry.

This should make you mad.
Here’s the biggest challenge we face in M.L.M becoming popular and accepted on the Internet. Each person in M.L.M is interested in building their business and not building the industry as a whole. An Amway distributor does not want to link to an Herbalife distributor’s website - nor should he! But this is the EXACT reason the anti-M.L.M people are kicking our butts! There are 30 million people doing M.L.M and only about 20 people trying to harm the M.L.M industry with their anti-M.L.M sites - but those 20 people appear more popular because they’ve grouped together and the 30 million people in M.L.M have acted as individuals!

So my vision with FirstClassMLM is to create a site for the industry. It will not work if the industry doesn’t do their part though. If you only send prospects there - you’ve helped yourself and your prospect - not the industry as a whole. I’m not suggesting you not use the site that way - I’ve worked really hard on it so you can use it to get your prospects past the negativity. But please, if you have a website, link to the FirstClassMLM.com site from your website. You will be helping the whole industry by raising FirstClassMLM in the search engines so it will be seen by prospects who are researching the industry.

I am aware that this might be technically challenging for some, therefore I’ve alerted my technical staff to be on standby to answer your questions. Don’t be ashamed of not knowing how - but do use this opportunity to learn how to do it.

Alright, the second part that needs your help is the articles themselves. Each article on FirstClassMLM represents an answer to an objection, a question or a claim an anti-M.L.M website has stated. At the bottom of each article is a place to write comments. Your comments will be seen by all prospects, families, business associates, investors and anti-M.L.M people. Your comments also help Google determine who to put at the top of their search engine (more on that below).

So I’m asking you to read each article (you will learn a lot!) and then make a comment. What comments am I looking for? Your honest thoughts. They can be quick comments like: “Great explanation!” They can be comments of agreement - “Wow, I’ve seen exactly what is stated in this article at the bank I work for!” Or they can be comments that challenge the article.

What we all want to see is every article on the site with many comments written by real people like you. This shows Google, every prospect researching M.L.M, as well as the Attorney Generals that this is where the industry goes to get non-hype information about the M.L.M industry.

This is how we change the perception of the industry - please help me.

Steps to take:

Go to http://www.FirstClassMLM.com

As you read an article, leave thoughtful comments while they’re fresh in your mind.

Link to the site from your website - if you have questions on how to do something, call my staff at 888-307-7104 or 801-374-2188.

Ask every person in M.L.M you know to help with this.
From my heart, thank you.

Tim Sales

No, I’m not dead! Actually, I’ve been quite busy putting together my brand new All Star Team. The Official Launch date his January 21st. Intrigued? Want to know more? Write me at eric@unisynergy.net and you’ll receive a free pass to a presentation explaining what I’m working on. Nothing flashy, no hype, just great information.

1. I met Tim Sales in Devens last month for some live, hands on training on his Professional Inviter system.
2. I’ve been attending Klemmer & Associates‘ Champions Workshop and Personal Mastery Leadership Seminar.
3. And finally but not least, working on translating an entire website from English to French to help a couple thousands business people with a good heart and an humble mission.

Unfortunately, you won’t see much of me here anymore. BUT… I invite you to join a new community that, according to several experts, will become even bigger than Facebook! Just click JOIN me at http:www.capazoo.com/UniSynergy. Take a good look around, you’ll be impressed by what you’ll see. I was!!! And you’ll be able to continue to read my posts on my Capazoo Blog.

Thanks for all the friendly emails you keep sending me! Knowing I’m helping you get results is worth all my efforts efforts! Really!!!

I appreciate you all

Eric

A lot of people ask me what it takes to be an excellent Leader. An excellent Leader has the following key qualities:

Self Confidence:

Self Confidence is the corner stone of success. Without it, everything seems difficult and painful. With it everything becomes possible and easy. Whether you believe in your success or not, you’ll always be right!

Passion and Burning Desire:

Someone told me one day: Live your passion instead of waiting for your pension! 90% of people don’t like what they do for a living. What about you?

Action:

You always have two choices: ACT or REACT. Winners ACT! When is the best time to ACT? NOW!!!

Positive Mental Attitude:

85% of everything you will accomplish will be the result of your Attitude . ACT on what you can control and learn from your experiences. Some say that Attitude is contagious. Is yours worth catching?!?

Excellent Leaders always lead with IMPACT!

I: Identify and recognize the strenghts of your people

M: Motivate a goal

P: Prioritize and exploit your Team’s potential

A: Attitude of an Excellent Leader

C: Communicate positively

T: Team thematic

So there you have it!